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Value for Creators and Developers

Value for Creators and Developers

5 min

Roblox’s vision is to reimagine how people come together. As a User-Generated Content (UGC) platform, we provide the technology for creators to bring that vision to life. Whether you’re an individual creator, a professional development studio, or something in between, we’re committed to supporting and growing our community so we can make Roblox better and empower you to create all you can imagine.

Our platform provides you with unparalleled opportunities to create content like simple avatar accessories to immersive 3D experiences. Building successful experiences takes time and effort. But there is low risk and no additional cost to building on Roblox, and we provide the tools, services, and support to help you build the most immersive experiences.

  • We give you everything you need to start creating for free.
  • Our tools let you rapidly iterate and test your experiences.
  • You have instant global access to a large audience.

Everything You Need

On Roblox you can start building for free, have everything you need in one place, and are only charged after you make money. We provide services, developer support, and free tools such as Roblox Studio to help you get started immediately. We also eliminate complicated fee structures by covering hosting, storage, customer support, localization, regulatory requirements, payment processing, and platform fees. And finally, you only pay a percent of money earned after you earn the money. With no upfront costs, and everything you need in one place to get started, there is minimal risk to building rich content or an amazing experience on Roblox.

Rapid Iteration

With Roblox Studio, you can modify your experiences and publish immediately across console, desktop, and mobile devices without requiring additional approvals from these other platforms (all creators must abide by our Terms of Use to publish their experiences with us). This lets you make real-time updates and get feedback from your global users, so you can continuously improve your experience.

In addition, with our streaming architecture people can instantly access your experiences, and even jump from one experience to another, without downloads. This lets you create immersive multiplayer experiences quickly with less risk and scale those experiences to everyone immediately.

Instant Global Access

As of the quarter ending December 31, 2021, there were more than 49.5 million average DAUs on Roblox, the majority of whom joined through word of mouth to engage with their friends. Users discover content and experiences through personalized and social recommendations or through search, and can join experiences seamlessly without downloading another app. This combination of a large audience, a social graph, recommendations, and seamless teleportation between experiences drives meaningful organic growth. You can further boost growth through our low-cost ad engine.

Committed to Our Community

Not only do we minimize all risks to develop and grow your experience on Roblox, but we are also committed to supporting our community with the right economics. This means 1) charging you only after you earn money, 2) running as lean as possible so you can take home more, and 3) continuing to find more opportunities for you to scale your experience and earn money. For example, with the launch of engagement based payments (called premium payments), we started paying developers for simply having engaging experiences. In 2021, 16% of the total developer earnings came from EBP. Go to Developer Economics to learn more about how to make money on Roblox. And with efforts like Game Fund, we seek to fund and support the next generation of experiences.

While Roblox minimizes the risks and costs associated with building an experience, it is not trivial to build a successful experience. It is important to learn who you are building for, design with engagement in mind, and thoughtfully leverage Roblox’s unique social features. To help you build experiences, Roblox provides support to our developer community through resources like Level Up and UGC Events, and even connects you with top talent through our Talent Hub. You can also read the documentation on this site and visit our Developer Forum for more tips and guidance on building great experiences. Finally as our community grows, we will continue to improve our platform and the support we provide through feedback from our community.