On Roblox, you get everything necessary to build, publish, and operate at scale.
Where Does the Money Go?
When you start developing on the Roblox platform, you pay no fees to use our tools or platform services. You can earn revenue when you add monetization or when subscribers engage in your experience, and that is earned via our virtual currency Robux. The following chart illustrates the estimated utilization of each dollar used to purchase Robux that are spent within your experience. Note that the chart does not reflect our expenses as disclosed in our GAAP financial statements.
articles/premium payouts|Premium Payouts. These payouts are a way for developers to earn Robux based on how engaging their experience is, which is calculated using engagement time from subscribers to Roblox's Premium membership program as a proxy.
User Acquisition Advantages
A unique advantage of the Roblox platform is its inherent social fabric of over 30 million daily users enjoying close to 2.5 billion hours of engagement each month. The social connections users create on Roblox make it easier for developers to leverage network effects and achieve viral growth. In fact, users on Roblox engage in and explore over 20 unique experiences per month. Roblox’s streaming architecture allows users to engage with millions of unique experiences each month with minimal friction. This helps create an environment where over 1,500 experiences have seen at least 1 million hours of engagement per year and nearly a third of newly developed experiences can become monthly top 100 grossing experiences in the year they were created.