On Roblox, you get everything necessary to build, publish, and operate at scale.
Where Does the Money Go?
When you start developing on the Roblox platform, you pay no fees to use our tools or platform services. You earn revenue when you add monetization in your game and that is earned via our virtual currency Robux. The following chart summarizes the costs breakdown on the Roblox platform.
App Stores & Payment Processing
User Acquisition Costs
A common misconception is that a quick social media campaign and word-of-mouth will attract thousands of players to your game. In truth, most successful games outside the Roblox platform must “acquire” players through expensive advertising — so expensive, in fact, that it can negatively offset all revenue earned by the game.
A unique advantage of the Roblox platform is its inherent social fabric of 90+ million players enjoying more than 1 billion hours of engagement each month. The social connections players create on Roblox make it easier for developers to leverage network effects and achieve viral growth. In fact, 21 of the top 100 games achieved 100% viral growth and more than 50 of these games spent less than 100,000 on advertising.
Roblox players are not only social, but love to explore new experiences. Roblox’s streaming architecture allows players to play millions of unique experiences each month. This helps create an environment where over 100 games see at least 1 million hours of play each month and even more games attract over 1 million players per month.