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Developer Economics

Developer Economics

5 min

On Roblox, you get everything necessary to build, publish, and operate at scale.

Cost-effective access to large, growing audience
Hosting with real-time scalability
Platform-wide customer support and moderation for all ages
Cross-platform enabled when you publish your experience
Sophisticated physics and simulation engine
Integrated monetization and payment solution
Localization tools

Where Does the Money Go?

Percentages based on data from 12 month period ending June 30, 2021

When you start developing on the Roblox platform, you pay no fees to use our tools or platform services. You can earn revenue when you add monetization or when subscribers engage in your experience, and that is earned via our virtual currency Robux. The following chart illustrates the estimated utilization of each dollar used to purchase Robux that are spent within your experience. Note that the chart does not reflect our expenses as disclosed in our GAAP financial statements.

* Reflects platform average
App Stores & Payment Processing Fees
24.3%
This reflects the processing payment fees related to all purchases of Robux (). These fees are paid directly to Apple (iOS), Google and Amazon (Android), and Microsoft (Xbox and Microsoft Store). These costs also include processing fees associated with other payment methods, such as credit card or PayPal, as well as costs associated with the sale of our prepaid cards.
Platform Hosting & Support
14.4%
These costs relate to Roblox's maintenance of the servers that all Roblox experiences use, as well as platform-wide customer support, user and experience moderation, and user acquisition.
Platform Investment
8.7%
These costs relate to future-looking investments in the Roblox platform and ongoing research & development.
Roblox Share
25.7%
Roblox uses this percentage to cover ongoing services and operating costs.
Developer Share – DevEx
24.5%
This percentage is the experience owner's earnings based on transactions, before any developer spending on the Roblox platform. A developer's earnings share may differ. Eligible developers may cash out through our DevEx program at an exchange rate determined by Roblox.
Developer Share – EBP
2.4%
Developers also get extra Robux for simply building an engaging experience. Roblox calculates payout based on the share of time a Premium subscriber spends in your experience. These engagement-based payouts (called articles/premium payouts|Premium Payouts) happen automatically as a way to reward engaging experiences. This percentage reflects our platform average, though the actual percent of earnings from EBP may vary from experience to experience based on the engagement level in the experience.

User Acquisition Advantages

All metrics below are as of June 30, 2021

A unique advantage of the Roblox platform is its inherent social fabric of over 43 million daily users enjoying over 3 billion hours of engagement each month. The social connections users create on Roblox make it easier for developers to leverage network effects and achieve viral growth. Roblox’s streaming architecture allows users to engage with millions of unique experiences each month with minimal friction. This helps create an environment where our experiences are accessed by millions of users who spend billions of hours per year on our platform.

Last Update: 9/30/2021
Tags:
  • economics
  • revenue