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Developer Economics

Developer Economics

5 min

On Roblox, you get everything necessary to build, publish, and operate at scale.

Cost-effective access to large, growing audience
Hosting with real-time scalability
Platform-wide customer support and moderation for all ages
Cross-platform enabled when you publish your experience
Sophisticated physics and simulation engine
Integrated monetization and payment solution
Localization tools

Where Does the Money Go?

Percentages based on data from 12 month period ending December 31, 2020

When you start developing on the Roblox platform, you pay no fees to use our tools or platform services. You can earn revenue when you add monetization or when subscribers engage in your experience, and that is earned via our virtual currency Robux. The following chart illustrates the estimated utilization of each dollar used to purchase Robux that are spent within your experience. Note that the chart does not reflect our expenses as disclosed in our GAAP financial statements.

App Stores & Payment Processing Fees
24.9%
This reflects the processing payment fees related to all purchases of Robux (). These fees are paid directly to Apple (iOS), Google and Amazon (Android), and Microsoft (Xbox and Microsoft Store). These costs also include processing fees associated with other payment methods, such as credit card or PayPal, as well as costs associated with the sale of our prepaid cards.
Platform Hosting & Support
15.6%
These costs relate to Roblox's maintenance of the servers that all Roblox experiences use, as well as platform-wide customer support, user and experience moderation, and user acquisition.
Platform Investment
8.8%
These costs relate to future-looking investments in the Roblox platform and ongoing research & development.
Roblox Share
24.5%
Roblox uses this percentage to cover ongoing services and operating costs.
Developer Share – DevEx
24.5%
This percentage is the experience owner's earnings based on transactions, before any developer spending on the Roblox platform. A developer's earnings share may differ. Eligible developers may cash out through our DevEx program at an exchange rate determined by Roblox.
Developer Share – EBP
1.7%
This percentage is the experience owner's earnings through Engagement-Based Payouts, also known as articles/premium payouts|Premium Payouts. These payouts are a way for developers to earn Robux based on how engaging their experience is, which is calculated using engagement time from subscribers to Roblox's Premium membership program as a proxy.

User Acquisition Advantages

All metrics reflected below as of December 31, 2020

A unique advantage of the Roblox platform is its inherent social fabric of over 30 million daily users enjoying close to 2.5 billion hours of engagement each month. The social connections users create on Roblox make it easier for developers to leverage network effects and achieve viral growth. In fact, users on Roblox engage in and explore over 20 unique experiences per month. Roblox’s streaming architecture allows users to engage with millions of unique experiences each month with minimal friction. This helps create an environment where over 1,500 experiences have seen at least 1 million hours of engagement per year and nearly a third of newly developed experiences can become monthly top 100 grossing experiences in the year they were created.

Last Update: 3/17/2021
Tags:
  • economics
  • revenue