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Promoting Your Game

Promoting Your Game

Apr 29 2019, 8:46 AM PST 5 min

​Roblox offers various tools for promoting your games, including game update announcements, social media links, direct game promotion, and advertisements.

Update Announcements

Announcing game updates is a great promotion tool and it shows players that you’re actively improving and expanding the game.

Following / Notifications

Players who enjoy your game can “follow” it by clicking the Follow button on the game’s detail page:

When you announce an update, followers will receive a notification in their Notifications stream. They can even launch the game directly from the notification.

Announcing an Update

You can announce a game update as follows:

  1. From the Create page, select Games.
  2. Click the gear icon for the desired game and select Configure Game from the drop-down menu.
  3. Select the Game Updates tab from the center-left column on the page.
  4. Type in the latest updates and click Preview to see how it will appear on different platforms (desktop, tablet, or phone).
  5. When you’re satisfied with the update, click Send to announce it to your followers.
Making Announcements Count

Game updates are limited to 60 characters and you can only announce an update once per week. Here are some tips on writing updates:

  • Keep boring technical details to yourself; instead, tell your followers about new and exciting things in the game.
  • Be descriptive with the 60 characters allowed. Announcements like "Bug fixes" are vague and might make players think your game was (or still is) full of bugs.
  • Even if you make updates to your game every week, it might be best to wait 2-3 weeks between each announcement and then talk about all of the changes since the last update.

Notification Stats

Once you’ve announced an update, you can monitor its statistics in the Game Updates tab on the Configure Game page. This includes:

Date The date and time at which the notification was sent.
Sender The Roblox user who sent the notification.
Message The message sent.
Views Number of Roblox users who have viewed the notification.
Play Rate Percentage of users who play the game by clicking the Play link in the notification.
Unfollow Rate Percentage of users who unfollow the game from the notification. If this percentage is higher than Play Rate, consider making more impactful notifications as described above.

Social Media

You can also grow your audience by linking to social media channels directly from a game’s page:

  1. From the Create page, select Games.
  2. Click the gear icon for the desired game and select Configure Game from the drop-down menu.
  3. Select the Social Links tab from the center-left column on the page.
  4. Add up to three links to social media sites. Once set, players will see the links on the game’s page.

Game Promotion

Games promoted through the Roblox system will appear in the regular Games sorting and will be specially tagged as Sponsored Ad.

The first slots that appear in the sort will be reserved for regular games, but as soon as a user starts scrolling, a promoted game will show up in occasional slots. These ads will appear in all sorts except for “Featured” and “Recommended.”

Configuring a Promotion

You can promote your game as follows:

  1. From the Create page, select Games.
  2. Click the gear icon for the game you want to promote and select Sponsor from the menu.
  3. Select which devices you want to promote your game on.
  4. Click the Create button.

Now you can configure your promotion in the Sponsored Games tab on the Create page. You can also toggle whether the promotion is running and view statistics on how well it’s performing.

Running the Promotion

To have a promotion run, you must bid on it each day that you want it to run. The bidding works like this:

  1. You pay however many Robux you want for the promotion to run.
  2. The promotion will run based on how much you paid compared to all of the other developers that day. For example, suppose you and two other developers bid for their games to run as promotions:
Developer Bid Amount Result
You 300 Your promotion will run three times as often as Developer A's, and six times as often as Developer B's.
Developer A 100 Developer A's promotion will appear twice as often as Developer B's.
Developer B 50

Advertising on Roblox

Yet another avenue for game promotion is image advertisements on the Roblox website. For details on uploading ads and running ad campaigns, see /articles/Advertising|Advertising Games and Items.

Tags:
  • promotion
  • advertisement
  • marketing